article
**
Why the Twitch store feels different this month
What Secret Feature is Hiding in the Twitch App Store Right Now? is rolling out a subtle channel rewards toggle. This hidden setup stream lets viewers redeem points for small viewing perks.
**
How the discovery actually works
Research shows power users spot this experimental UI through menu patterns. Because it sits inside Channel Points settings, you unlock it by enabling advanced redemptions and testing a custom reward.
**
Why this matters for viewers
Engagement climbs when choices feel exclusive. One line: small reward options now hide in plain sight inside the app.
**
Common questions answered
Q: Do I need to update to see it?
A: Update the app and open Channel Points; availability depends on region tests.
Q: Will this change cost anything?
A: No, it only adjusts how existing points can be spent.
